The Parallel is a contemporary art advisory founded in 2018 to build meaningful connections between artists, collectors, and the evolving art world. Originally launched as an experimental studio exploring immersive media, projection technologies, and new modes of experience, The Parallel has grown into a full-service advisory grounded in curatorial vision and a forward-thinking approach to collecting.

We work with both new and seasoned collectors to build thoughtful, lasting collections — specializing in emerging and mid-career artists from around the world, as well as facilitating private sales of blue-chip works. Our services include personalized acquisition strategy, collection development, and exhibition curation, all informed by deep research, market insight, and a strong visual perspective.

Our curatorial projects — including exhibitions at Lume Studios in SoHo and Loft Story in Greenpoint (in partnership with the ASAP Foundation) — reflect our belief in the power of art to transform space, perspective, and community. That same spirit informs our advisory practice today, as we continue to explore how modern technology can help redefine where and how art is experienced.

At The Parallel, we are dedicated to shaping visionary collections and fostering meaningful, lasting engagement with contemporary art.