In 2018, we established The Parallel with a mission to revolutionize the art industry by incorporating emerging technologies like XR, Projection Mapping, and NFTs to expand the potential for artists and galleries. Today, we are a creative agency with a passion for crafting avant-garde immersive activations and innovative digital solutions.

With a fresh and imaginative approach to every project, our founders bring their unique perspectives to the table. Justin Muñoz's expertise in event production and 3D XR technology, among other visual technologies, coupled with Raquel Cohen's artistic acumen as an artist, curator, and art dealer, results in technologically advanced projects that offer memorable visual experiences.

As a team of tech experts and creatives, we have to push the limits of possibility and continue to pioneer new frontiers in art and technology spaces.